M&M’S

I have worked on numerous M&M’s campaigns. Here are a few, including a promo concept that unfortunately didn't get made.

Poster campaign for the launch of M&M’S Block - Creative Team: Tom Ellwood, Darren Pitt

Online banner ad

Print campaign - Creative team: Rohan Lancaster, Darren Pitt

M&M’S Radio campaign - 2014 Siren Award - Runner up

Radio

15 sec TVC - Launch of M&M’S Almond

Outdoor poster

15 sec TVC - Launch of M&M’S Coconut

M&M’S promo concept
THE IDEA: Yellow M&M decides to design a new M&M’S flavour. He cooks up a batch of seaweed flavoured M&M’s and releases them out to market without consulting M&M’S management. Management decide to re-call the packets of seaweed M&M’S from supermarket shelves because they think they taste awful. M&M’S fan are asked to help find the re-called packs to claim a big cash reward.